Team Gravity Gaming is a well known and successful League of Legends team hailing from North America, has just been sold for R1 million to NBA Basketball legend Rick Fox. Rick Fox played for the LA Lakers and Boston Celtics in a stunning 15 year pro-career, told the eSports community that his strategy is to rebrand the team and call it Echo Fox. He also stated that he wants to enter the team into the North American League of Legends Championship Series, which features two leagues of 20-teams, one from North America and one from Europe. The top three teams from each league compete in the League of Legends World Championships taking place every year.
Fox has no major eSports experience himself but has been taking a keen interest in eSports since Bloomberg business and many other major entities forecast the global estimated audience of nearly 300 million people, and overall global revenues expected grow to more then $1 billion by 2019. Fox said in a statement: “I see the way that the eSports world is growing and I know we are on the verge of something massive. Getting in on ground by partnering with one of the sports major teams is a great window for us to get involved”.
LoL is one of the most popular eSports game measured by the amount of games played, according to the 2014 report from Baird. They estimate that more than 25 million people watched the 2014 League of Legends World Championship event last year, compared to the 20.9 million who watched the NBA finals in 2015. In addition to this, more than 10,000 fans went to Madison Square Garden to watch the event live.